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THE 12 ATTRIBUTES OF

THE ‘A-TEAM’

THE CORE ATTRIBUTES OF THIS SPECIAL
HIGH‑PERFORMANCE & HIGH-IMPACT CULTURE

“Don’t join an easy crowd—go where the expectations are high, the challenge is great, the demands are many… and then the victory is sweet!” – Jim Rohn
1. LOVE: WE HAVE A DEEP LOVE FOR WHAT WE DO
We love our mission, what we stand for, and what we value. We appreciate the work we do, the standards we keep, and the people we impact. We’re soulfully fulfilled by our work.
2. GROWTH: WE STRIVE TO BECOME #BETTEREVERYDAY
And hold a personal commitment to constant and never-ending improvement.
3. OCE: OBSESSIVE COMMITMENT TO EXCELLENCE
We have a low tolerance for mediocrity and live for exceeding expectations. We hold ourselves and our work to a higher standard. Our work is our art.
4. HUMBLE: STRONG SENSE OF SELF
We are comfortable in our own skin and abilities. We embrace being flawsome–awesome in our flaws.
5. HUNGRY: AMBITION AND DRIVE
We have a strong work ethic and commitment. We’re competitive and striving with an intense desire for more. We have an achievers’ mindset.
6. SMART: PEOPLE SKILLS + EMOTIONAL INTELLIGENCE
We are intuitive and aware. Self-reflective and insightful – about ourselves and others.
7. EXTREME OWNERSHIP: OWN IT! ALL OF IT
No excuses, stories or justifications. We take 100% responsibility. We are responsible for we do or don’t do (could have, should have). We have the power to choose how we respond to everything that happens to us.
8. SPARKS SPEED: DO IT QUICK!
Rapid responsiveness. Decide, act and move on. Get sh!t done. Success compression. Genesis deadlines.
9. COURAGEOUS: SPEAK UP!
We fight for our opinion. Debate passionately. Advocate for the client. Take chances. Go BIG on goals. Challenge and inspire others to step up.
10. RELIABLE: BE SOMEONE OTHERS CAN COUNT ON
If we say we’re going to do something, we do it. We don’t let items fall through the cracks. We handle our sh!t, are responsible and follow through.
11. RESOURCEFUL: FIGURE IT OUT MENTALITY
We don’t pass around problem monkeys. We handle it.
12. CONSISTENT: REGARDLESS OF THE SITUATION
We aim to constantly adhere to the same principles, behavior, standards, attitude, and quality. We are predictable, steady, reliable and able to be counted on.

ABOUT DARREN HARDY

SUCCESS MENTOR TO CEOs & HIGH-ACHIEVERS
Darren Hardy has been the central business leader of the success media industry for 25+ years. More than anyone alive today, Darren has met, interviewed and uncovered the methods used by the most successful people in the world. He now teaches these unique success strategies exclusively to those who choose to... Be The Exception.
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