In part 1 of this week’s series, I want to talk to you about WOW beginnings—businesses where young entrepreneurs hit it big early.
I want to share one such story with you.
One disclaimer however, I have a certain weakness for the business I am about to share with you…but more on that later.
In the summer of 1978 two friends, lets call them Cohen and Greenfield opened a makeshift ice cream parlor in an abandoned gas station in northern Vermont of all places. Not perhaps you would think the most ideal location for to sell ice cream.
These two men didn’t start out to become ice cream makers.
They simply stumbled upon it.
The two had been friends since junior high school.
After college Cohen, who had dropped out of college, was trying to become a potter.
Greenfield was attempting to attend medical school.
Unfortunately for them both, and fortunately for the rest of the world, neither was having much luck. Unhappy with their situations the two decided to team up and start a something together.
After a few considerations they landed on ice cream.
After taking a correspondence course on how to make ice cream and with a mere $12,000 – some from a loan and the rest scrounged together – Cohen and Greenfield were in business...CONTINUE READING
I’m often asked, “Will you be my mentor?” Today my answer is YES:Continue