What he did give me was a philosophy—a standard to live up to.
When I complained something wasn’t fair or thought I wasn’t good enough, my dad would say, “Circumstances don’t matter. If others are smarter, have more talent, or are more experienced, you can still win. Work harder, study longer, and push yourself further than anyone else will go—Be The Exception.”
He had me believe I could do anything and achieve anything I wanted if I simply chose to—Be The Exception.
This philosophy guided me in starting my own company at age 18. Before my 19th birthday, I was earning a six-figure income. Within 5 years it grew to more than a million dollars a year. Thirty years later, it is still my guiding force.
Each of us has been gifted extraordinary capabilities. We are all here for a reason—to fulfill a special purpose. There is a voice inside you that knows this. It cries out to you. It calls you to step out of the herd of average complacency and into your grand adventure—to challenge your gifts and see all you can do with all you have been given.
To Be The Exception requires you to make a choice: Go along or go beyond. Settle for good enough or strive for better.
You cannot be normal if you want to achieve abnormal results. If you desire to live, love, and lead as others won’t, you have to do what others don’t. You have to learn more, grow more, invest more, and become more than those around you.
You can choose your better future. You can live the life you were meant to live. For you, for those you love, and for those you were destined to influence.
Each of us has been gifted extraordinary capabilities. We are all here for a reason—to fulfill a special purpose. There is a voice inside you that knows this. It cries out to you. It calls you to step out of the herd of average complacency and into your grand adventure—to challenge your gifts and see all you can do with all you have been given.
To Be The Exception requires you to make a choice: Go along or go beyond. Settle for good enough or strive for better.
You cannot be normal if you want to achieve abnormal results. If you desire to live, love, and lead as others won’t, you have to do what others don’t. You have to learn more, grow more, invest more, and become more than those around you.
You can choose your better future. You can live the life you were meant to live. For you, for those you love, and for those you were destined to influence.
1.5 BILLION PEOPLE GLOBALLY
WHAT WE BELIEVE
We BELIEVE in OBSESSION. Motivation is weak and passion wanes.
We BELIEVE in IMPACT. You DO make a difference. Make it positive.
We BELIEVE in ACTION. It doesn’t just happen.
We BELIEVE in GROWTH. Better is always possible.
We BELIEVE in ACCOUNTABILITY. Everything is your fault. Own it.
We BELIEVE in EXCELLENCE. We have zero tolerance for mediocrity.
We BELIEVE in COURAGE. Especially when we’re scared to death.
We BELIEVE in being REAL. We’re all flawsome.
We BELIEVE in being ON TIME. Because we hate burpees.
WHAT WE DON'T BELIEVE
We DON’T BELIEVE in BLAMING. Fix it or zip it.
We DON’T BELIEVE in WHINING. If you want it, earn it.
We DON’T BELIEVE in REGRETS. Just do better next time.
We DON’T BELIEVE in GOOD. You are here to be great.
We DON’T BELIEVE in MOTIVATION. Do it whether you feel like it or not.
We DON’T BELIEVE in DREAMING. Unless you back it up with a crazy amount of doing.
We DON’T BELIEVE in TALENT. Only training and preparation.
We DON’T BELIEVE in WHAT’S POPULAR. Popular is the average. Average is mediocre. We abhor mediocrity.
And…We DON’T BELIEVE in HUGGING, HIGH-FIVING or JUMPING UP AND DOWN at seminars—that’s just weird.