About - Darren Hardy

“Be The Exception. Don’t Just Do What Others Do. Don’t Be A Follower. Be The Exception.”

My Dad Would Say

My parents divorced when I was 18 months old. My mother didn’t want me, so my dad stepped up to raise me. He didn’t give me a lot of rules or restrictions, yet I never did drugs, never got into trouble, and got good grades.

What he did give me was a philosophy—a standard to live up to.

When I complained something wasn’t fair or thought I wasn’t good enough, my dad would say, “Circumstances don’t matter. If others are smarter, have more talent, or are more experienced, you can still win. Work harder, study longer, and push yourself further than anyone else will go—Be The Exception.”

He had me believe I could do anything and achieve anything I wanted if I simply chose to—Be The Exception.

This philosophy guided me in starting my own company at age 18. Before my 19th birthday, I was earning a six-figure income. Within 5 years it grew to more than a million dollars a year. Thirty years later, it is still my guiding force.

After interviewing, profiling, and getting to know the most successful people in the world, the one thing I know for sure is—success and achieving the extraordinary is possible for everyone when you choose to…Be The Exception.

Each of us has been gifted extraordinary capabilities. We are all here for a reason—to fulfill a special purpose. There is a voice inside you that knows this. It cries out to you. It calls you to step out of the herd of average complacency and into your grand adventure—to challenge your gifts and see all you can do with all you have been given.

To Be The Exception requires you to make a choice: Go along or go beyond. Settle for good enough or strive for better.

You cannot be normal if you want to achieve abnormal results. If you desire to live, love, and lead as others won’t, you have to do what others don’t. You have to learn more, grow more, invest more, and become more than those around you.

You can choose your better future. You can live the life you were meant to live. For you, for those you love, and for those you were destined to influence.

To Be The Exception requires you to make a choice: Go along or go beyond. Settle for good enough or strive for better.

You can choose your better future. You can live the life you were meant to live. For you, for those you love, and for those you were destined to influence.

1.5 BILLION PEOPLE GLOBALLY

The number of lives this passionately engaged team positively impacts each year through our mission initiatives.

WHAT WE BELIEVE

AT DARREN HARDY LLC…

We BELIEVE in AUDACITY. Playing small is a sin against your nature.

We BELIEVE in OBSESSION. Motivation is weak and passion wanes.

We BELIEVE in IMPACT. You DO make a difference. Make it positive.

We BELIEVE in ACTION. It doesn’t just happen.

We BELIEVE in GROWTH. Better is always possible.

We BELIEVE in ACCOUNTABILITY. Everything is your fault. Own it.

We BELIEVE in EXCELLENCE. We have zero tolerance for mediocrity.

We BELIEVE in COURAGE. Especially when we’re scared to death.

We BELIEVE in being REAL. We’re all flawsome.

We BELIEVE in being ON TIME. Because we hate burpees.

WHAT WE DON'T BELIEVE

AT DARREN HARDY LLC…

We DON’T BELIEVE in EXCUSES. Step up or step aside.

We DON’T BELIEVE in BLAMING. Fix it or zip it.

We DON’T BELIEVE in WHINING. If you want it, earn it.

We DON’T BELIEVE in REGRETS. Just do better next time.

We DON’T BELIEVE in GOOD. You are here to be great.

We DON’T BELIEVE in MOTIVATION. Do it whether you feel like it or not.

We DON’T BELIEVE in DREAMING. Unless you back it up with a crazy amount of doing.

We DON’T BELIEVE in TALENT. Only training and preparation.

We DON’T BELIEVE in WHAT’S POPULAR. Popular is the average. Average is mediocre. We abhor mediocrity.

And…We DON’T BELIEVE in HUGGING, HIGH-FIVING or JUMPING UP AND DOWN at seminars—that’s just weird.

WE ARE NOT FOR EVERYONE

WE ARE NOT...

for the content. The satisfied. The settled. For those who have resolved themselves to the current state of affairs. For those who go with the flow, bend with the wind, travel in the direction of the current.

HERE...

achievers meet to take back control, own up to their responsibility, and decide to invent their fate. We don’t believe in luck—we make our own.

HERE...

is where you will find the infamous “crazy ones” you’ve heard about. You remember—the ones others call misfits. Rebels. Troublemakers. The ones who see things, and most importantly, DO things, differently.

WE ARE NOT...

for 99% of the world’s population. Because being an achiever, a striver, a leader is hard work.

WE ARE...

strivers. We are not happy with good enough. For us, good enough is NOT good enough. We have bold visions and audacious goals. We back that up with relentless drive and courageous, consistent, and obsessive action.

HERE...

we take risks. Step forward. Are counted and accountable. Here is where leaders meet. To be pushed, prodded, and made Better Every Day.

HERE...

you will find the people who step out front to break new ground. Who captain the uncharted waters and adventure to places most have not been and will never see or experience.

WE ARE...

the crazy, hardworking believers others call “insane.” We seek to break the rules of conformity and shake the status quo by the shoulders. We are the people who change things. The ones who push the human race forward.

WE ARE NOT...

for the timid or faint of heart.

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