The 20 Second Trick to Change Your Life

The 20 Second Trick to Change Your Life

How cowards achieve audacious goals
Courage is overrated. At least, overestimated.
You DO NOT have to live courageously.
In fact, you can be a coward 99.9305556% of the time (to be exact).
You only need to be courageous for 20 seconds at a time.
And do it three times for a whole minute… and you will dominate your field.

Those 20 seconds when…
…you pick up the phone to call that “big kahuna” prospect.
…you walk up to a circle of strangers and introduce yourself.
…you volunteer to come up on stage.
…you are arguing with your spouse and choose to say you are sorry.
…you decide to have that tough conversation with a friend.
…you know it’s time to let someone go.
…you need to say “no” even though it will make you unpopular.
…you ready yourself to jump out of the plane.

Each one of those defining moments only requires 20 seconds of real courage at the most. Once the 20 seconds are over, it’s easy breezy from there.

Fear is an illusion. An illusion can only exist in the absence of reality. Once reality takes over the illusion dissipates.

Fear mostly comes in anticipation of an experience, not in the experience itself. Let’s take jumping out of an airplane as an example: Seymour Epstein of the University of Massachusetts at Amherst conducted a study in which novice jumpers were fitted with heart rate monitors that measured their pulses as their plane climbed upward toward its release point.

He found that the jumpers’ heart rates got faster and faster until just before they jumped. That was pretty predictable. What wasn’t predictable was the fact that once they were out of the plane, their heart rates declined dramatically.

The most stressful part of the entire experience was the illusion, or anticipation, of the event. Once the reality of the event took over, the fear vanished.

So what do you do when you hit the wall of fear? You do this: You shut off your brain, close your eyes, hold your breath (if you need to) and do what every corpuscle of your body insists you don’t—RUN RIGHT AT IT!

You’ll break through the wall of fear in less than 20 seconds. Think about it… what if you did something you fear three times a day, every day? Imagine how doing so would multiply your success, lifestyle and prominence in the marketplace. Think of the breakthroughs you could create. And all it would take is just 20 seconds…

Here’s my challenge to you. Be courageous for 1 minute today. Just one minute. Do three things you are afraid of where you shut your brain off for 20 seconds and do that thing you are afraid of.




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